I just wanted to update you on some happenings and share a few insights that might interest you. Hope you find this information helpful and inspiring. Enjoy the article, and make it a great day!
Most websites get launched and then left alone. But your site isn’t a one-and-done project. It’s your digital storefront, open 24/7. And just like a physical space, it needs regular upkeep to stay sharp, fast, and easy to use.
Here’s a simple checklist we use with clients when they want to know, “Is my website still doing its job?”
1. See How Fast It Really Loads
Speed is the first impression you don’t want to mess up. A slow site can quietly turn people away before they even see what you offer. Tools like Google PageSpeed Insights or GTmetrix will show you how your site performs.
At IGN, we monitor speed behind the scenes, optimizing images, reviewing hosting resources, and tuning systems so visitors don’t bounce before they browse.
2. Look at Your Site on a Phone
Over half of your visitors are probably coming from a mobile device. Is your site easy to read and navigate without pinching or zooming? Are buttons spaced out enough to tap without frustration?
If it’s clunky on mobile, it’s costing you more than just good design points. Responsive layout is a must, not a bonus.
3. Give Your SEO a Quick Health Check
You don’t need to be an expert to catch the basics. Check for clear, unique page titles and descriptions. Use headings (H1, H2, etc.) that reflect the structure of your content. Make sure images have alt tags. And most importantly, see if Google is indexing your pages.
We help clients strengthen these essentials because good SEO doesn’t happen by accident, it’s built in.
4. Click Everything
Go through your site like a first-time visitor. Try every contact form. Click every menu item. Add a product to your cart. Too often, we find broken links or outdated forms that quietly kill conversions.
A few minutes of testing could uncover things your visitors won’t tell you but will absolutely act on by leaving.
5. Take a Hard Look at Your Hosting
Your hosting setup plays a major role in how fast, secure, and stable your site is. Ask yourself:
When was the last full backup taken?
Are you running the latest software?
Who do you call if something goes wrong?
With IGN, we take care of all of its site tuning, uptime monitoring, security patches, and change requests so you don’t have to wonder if your site’s in good hands.
Auditing your website doesn’t have to be a big production, but it does need to happen. A simple checkup every few months can uncover problems early, before they start costing you leads, revenue, or trust.
